Nonprofits, community groups, and philanthropists are embracing cocreation as a way to engage a wider community in tackling pressing problems. But only a small percentage of these efforts are resulting in bold innovation and powerful solutions. What does it take to deliver breakout innovation?
Our research suggests that failing to listen to end-users stems from entrenched formal procedures applied across the social sector, and from a persistent colonized mindset. Our research illuminates some of the obstacles to creative partnering with end-users, as well as key opportunities to move our sector toward the kind of outcomes we all desire.